Project “Colorado”: Searching for the right shape

2022/06/22 | Stuttgart | Products | Press Release

Porsche Cayenne – 20 years, 20 stories – Episode 2

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Stuttgart. With its decision to develop a ‘sporty multi-purpose vehicle’, Porsche presented its design department and its boss at the time, Harm Lagaay, with major challenges. This was the first time in the history of the company that, instead of a two-door sports car, a blueprint for an SUV was required. This was, in a way, the exact opposite of a sports car layout.

Stuttgart.
Episode 2 of the series “Porsche Cayenne – 20 years, 20 stories” is now available in the Porsche Newsroom: Link

Web special in the Porsche Newsroom:
20 years of the Cayenne

20 years of the Cayenne on Social Media:
#C20Y on twitter
#C20Y on Instagram
#C20Y on Facebook

Communications, Sustainability and Politics
Corporate and Product Communications
Ben Weinberger
Phone: +49 (0) 170 / 911 2097
E-mail: ben.weinberger@porsche.de